Yet, according to PWC’s 2016 Global CEO Survey 50% of CEOs worldwide consider lack of trust to be a significant threat to their organizational growth. Managers are still afraid of entrusting their teams. Employees still considering their bosses as intimidating elements to be carefully approached. So, what is trust and how can we build it?
Trust is defined as choosing to risk making something you value vulnerable to another person’s actions. What you make vulnerable can range from concrete things as money, a job, a promotion, or a particular goal, to less tangible things like a belief you hold, a cherished way of doing things, your reputation, or even your sense of happiness and well-
being. Whatever you choose to make vulnerable to the other’s actions, you do so because you believe their actions will support it, or at the very least, will not harm it.
The choice of trust consists of four distinct assessments about how someone is likely to act. These assessments are (i) sincerity, (ii) reliability, (iii) competence, and (iv) care. Together they define what we consider to be a person’s trustworthiness.
Sincerity is the assessment that you are honest, that you say what you mean and mean what you say; you can be believed and taken seriously. It also means when you express an opinion it is valid, useful, and is backed up by sound thinking and evidence. And it means that your actions align with your words.
Reliability is the assessment that you meet the commitments you make, that you keep your promises.
Competence is the assessment that you have the ability to do what you are doing or propose to do. In the workplace this usually means the other person believes you have the requisite capacity, skill, knowledge, and resources to do a particular task or job.
Care is the fundamental assessment that you have the other person’s interests in mind as well as your own when you make decisions and take actions. Of the four assessments of trustworthiness, care is the most important for building trust. When people believe you hold their interest in mind, they will extend their trust more broadly to you.
Most people believe that they are trustworthy. How come most of us trust only a handful of colleagues? The numbers don’t seem match. Are believing to be trustworthy and being perceived as trustworthy by others two different things?
Research has shown that seven behaviors contribute to establishing trust: respecting boundaries, being reliable, respecting confidentiality, integrity, non-judgement, and generosity.
There is a plethora of books on leadership, trust that reflect the worlds wisdom on the most effective way we can manage people in organizations. However, as the Asaro tribe in Papua New Guinea are saying: “Knowledge is only rumor until it lives in the bones”. The only way to get knowledge into our bones is to practice it, screw up, learn more, repeat. This takes time and often fails when the new knowledge relates to one of our blind spots. We see this easily in other people. For instance, in situations where they consistently choose the wrong partner despite reading one relationship guide after the other. Working with a coach enables and speeds up the process of truly becoming the owner of the knowledge and living it.